Boutique by Design, Obsessive by Nature, Creative by Instinct
Based in New York City’s Flatiron district, with an office in California, the company works with clients of all sizes, from entrepreneurs and start-ups to large vertically integrated organizations.
As a guiding principal, and one of the primary keys to the firm’s business philosophy, partners Alan Winnikoff and Carina Sayles are directly and deeply involved with all aspects of the strategy, management and execution of every project. Hands on personal attention, rapid response time and extreme attention to detail are a hallmark of our success.
Sayles & Winnikoff Team
Alan Winnikoff
Sayles & Winnikoff co-principal Alan Winnikoff shares in the strategic direction and overall management of the company. He was previously one of the founding executives of Sony Wonder, the family entertainment division of Sony Music. He has also held executive PR and marketing positions at the cable news channel MSNBC and at IDG Books, the publishers of the “For Dummies” series. Other companies and properties with which he has been associated include Paramount Television, MTV Home Video, Disney Television and “Sesame Street.” A lifelong writer of fiction, Alan has published two novels and a number of short stories.
Carina Sayles
Sayles & Winnikoff co-principal Carina Sayles shares in the strategic direction and overall management of the NYC based PR firm Sayles & Winnikoff Communictions, which she founded with partner Alan Winnikoff in 2004, and now works out of the firm’s California office. Sayles has held executive positions at the PR firms Goodman Media International and Pryor & Associates and in-house positions as director of media relations for the CBS Television Network and as manager of advertising, publicity and promotion at Walt Disney’s Buena Vista Television. She is a two-time recipient of the prestigious Maxwell Steinberg Award for her TV series campaigns. Sayles’ expertise also extends to music, high profile licensing and publishing companies, non-profits, sustainability and viticulture/the wine industry. She has served on Agriculture, Open Space and Environmental Policy boards in her former home state of New Jersey and is a member of the Children’s Media Association, BAFTA (for which she’s headed the kids’ committee), and the International Academy of Television Arts& Sciences. Sayles is a graduate of Princeton University and New York University.
Jayne Wallace
Senior Vice President Jayne Wallace was previously director of corporate communications for Sprint, handling Virgin Mobile, Boost Mobile and the launches of Assurance Wireless and Sprint Prepaid.
Before that, she served as vice president of corporate communications for Virgin Mobile, directing internal and external messaging through the company’s explosive growth, branding and re-branding, product and service offerings, an IPO and life as a public company.
Wallace has represented start-ups, major brands and such notables as Virgin’s Richard Branson and the head of neuroscience and neurosurgery at Weill Cornell Brain and Spine Center in New York. Other experience includes American Academy of Motion Picture Arts & Sciences, American Express, Jewish Federation Council of Los Angeles, Sarasota County Democratic Party, USA Networks, and Working Woman Network.
Stephanie Dallara
Account Executive Stephanie Dallara joined the Sayles and Winnikoff team in December 2021. Stephanie has successfully conducted PR campaigns across industries such as children’s entertainment, health tech, podcasting and nonprofits securing placements in national and local media outlets. Prior to graduating from Ramapo College with a B.A. in Business Administration, with a concentration in Marketing and minor in International Business, Stephanie was heavily involved with multiple philanthropic clubs on campus, including running the Relay for Life social media platforms and helping plan the campus-wide event. In her free time, Stephanie enjoys working on her personal blog, going on runs, and watching a lot of TV shows.
Anna De Luca
Account Coordinator Anna De Luca joined the Sayles and Winnikoff team in January 2025. Anna has experience in several PR industries such as healthcare, technology, film + entertainment, furniture + bedding, and fashion securing placements in national and trade outlets. After graduating from Ithaca College with a B.A. in Journalism, Anna started her career in public relations through various internships. In her free time, Anna enjoys reading and going on hikes with her dog.
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